Collagen has quickly become one of the most talked-about supplements in the wellness world, according to Google, searches for the supplement have risen by 75% in 2026, and for good reason. From glowing skin to joint support, it plays a vital role in how our bodies look, feel and function. But what exactly is collagen, and when should you start taking it?
What is collagen?
Collagen is the most abundant protein in the body, making up around 30% of our total protein content. It acts as the building block for skin, hair, nails, joints, bones and connective tissue. Essentially, it’s the body’s “scaffolding” that keeps everything strong, smooth and supported.
As we age, our natural collagen production begins to decline, typically beginning as early as our mid-20s. This can lead to visible signs like fine lines and wrinkles, as well as less visible changes such as joint stiffness or reduced elasticity in the skin.
When should you start taking collagen?
There isn’t necessarily a “right” time to take collagen. It isn’t a one-size-fits-all and depends on a range of factors including your age, lifestyle and personal health goals.
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In your 20s: Prevention and maintenance
Collagen levels are still relatively high in your 20s, but production has already started to slow down. This is a great time to take a proactive approach, especially if you’re exposed to factors that accelerate collagen loss such as stress, poor sleep, smoking or high sun exposure. Taking collagen at this stage can help support skin hydration and elasticity.
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In your 30s: Early signs of ageing
By your 30s, collagen depletion becomes more noticeable. You may start to see fine lines, dullness or changes in skin texture. Supplementing with collagen can help support skin firmness and promote a more youthful appearance, while also benefiting hair strength and nail health.
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In your 40s and 50s: Repair and support
Collagen production declines more rapidly during at this age, particularly around menopause. Skin may become thinner and less elastic, while joint discomfort can become more common. Regular collagen intake can help support skin structure, joint health and overall mobility, making it a more valuable addition to your daily routine.
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60+: Strength and mobility
In later life, maintaining strength and independence becomes a bigger priority. Collagen can play an important role in supporting bone density, as well as muscle mass and joint function, helping you stay active in the long-term.
Collagen for different lifestyles and genders
Women often experience a sharper drop in collagen levels due to hormonal changes, particularly during menopause. Collagen supplements can prove useful in supporting skin elasticity, reducing the appearance of wrinkles and maintaining hair and nail health.
While collagen is often marketed towards women, it’s just as beneficial for men. It’s ability to support muscle recovery, joint health and overall physical performance makes it an ideal supplement for those who exercise regularly.
If you do lead an active lifestyle, collagen can help reduce the risk of injury and aid recovery. It’s particularly beneficial for runners, or anyone putting repeated strain on their joints. It’s important to remember that stress, lack of sleep and poor diet can all accelerate collagen breakdown. Supplementing can help support overall wellbeing when your lifestyle may be taking its toll.
When is the best time of day to take collagen?
There’s no strict rule on timing, as consistency is more important than the exact time you take it. However, many people choose to take collagen in the morning, mixed into coffee or smoothies, making it easy to incorporate into your daily routine.
If you’re new to collagen, choosing a formula that fits naturally into your lifestyle can make it easier to stay consistent. Collagen Gummies are a convenient option for those looking to introduce collagen into their diet and build it into their everyday routine. They’re easy to take on the go and require no mixing or preparation.
For those looking for a higher-strength formula, Vitawell’s Collagen Powder Plus provides 10,000mg of collagen per serving. The flavourless powder can be easily mixed into coffee, smoothies or your favourite beverage, making it a simple way to increase your daily collagen intake.