If you’re feeling constantly tired, you’re not alone. Our latest Sleep Report has revealed that nearly one in three Brits are running on insufficient or poor-quality sleep, with many starting the year already experiencing burn out.
The data showed 29% of Brits say poor sleep quality is leading to exhaustion in the daytime, and almost a quarter of people say they simply don’t get enough sleep at all.
With long to-do lists and constant screen time many people are accepting tiredness as a normal part of daily life and increasingly sacrificing quality rest. But while exhaustion may feel inevitable, small changes, when supported by the right nutrition, can make a meaningful difference.
Poor Sleep Quality is Leaving Brits Exhausted
Poor sleep quality emerged as the single biggest contributor to fatigue, affecting almost three in ten people. Even when time in bed is technically sufficient, restless nights, frequent waking and difficulty switching off means sleep isn’t offering as many restorative benefits as it should be.
Establishing a regular bedtime and wake-up time, keeping bedrooms cool, dark and quiet, and introducing a calming wind-down routine can all help signal to the body that it’s time to rest. Limiting alcohol in the evening and avoiding heavy meals close to bedtime may also improve sleep quality.
From a nutritional perspective, magnesium is often used to support relaxation and normal nervous system function. Products such as Vitawell Night Sweet Dreams Gummies and Ashwagandha supplements can help support the nervous system as you wind down after a long day.
Stress and Anxiety Are Stealing Sleep

With 28% of Brits losing sleep due to stress or anxiety, it’s clear that mental load is keeping minds active long after lights out. Racing thoughts, constant notifications and ongoing pressure can leave the nervous system stuck in a heightened state, making it difficult to fully relax once in bed.
Reducing screen time in the evening, setting aside time to write down worries or next-day tasks, and practicing slow breathing or mindfulness techniques can all help calm the mind before sleep.
Not Getting Enough Sleep in the First Place
Almost a quarter of Brits say they are simply not getting enough sleep at all, reflecting how busy routines and increasing mental loads are pushing rest further down the priority list.
Late nights followed by early starts can quickly lead to a cycle of exhaustion. Treating sleep as non-negotiable, setting a realistic bedtime alarm and resisting the urge to reclaim personal time late at night can help restore balance. Consistency matters more than perfection.
When sleep is regularly cut short, ensuring nutritional needs are met becomes even more important. A daily multivitamin, such as Vitawell Adult Multivitamin Gummies, can help support overall health when routines are stretched, while the B vitamins in our Energy supplements contribute to energy-yielding metabolism and help reduce tiredness and fatigue.
Work Pressure and Burnout Are Disrupting Rest
Work pressures are taking a significant toll on sleep. Over a third of people surveyed attributed their lack of rest to long working hours, burnout, mental fatigue or not taking regular breaks, reinforcing the sense that for many, the working day doesn’t truly end when they log off.
Remote and hybrid working have blurred boundaries further, making it harder to properly switch off from the working day and differentiate work from home. Taking regular breaks during the day, building movement into working hours and creating a clear end-of-work ritual can all help support winding down and better sleep at night. During periods when of stress or anxiety at work, try Relax Gummies which combine Ashwagandha, Lemon Balm and Passionflower to help support a calmer mindset.
Screens, Irregular Routines and Modern Habits
Modern habits are compounding the problem and excessive screen time is keeping minds overstimulated late into the night, while irregular sleep schedules are leaving people stuck in a cycle of late nights followed by early starts.
Many people attempt to reclaim time lost to work in the evenings, eating away at rest time and leading to waking the next day feeling depleted. Reducing screen use at least an hour before bed, using blue light filters and keeping sleep and wake times consistent can help regulate the body clock.
Nutrients that support nervous system and brain health can also play a role, including magnesium, B vitamins and omega-3 fatty acids. Vitawell's Magnesium Glycinate powder can slot into your daily routine to support cognitive function and overall wellbeing.
Lifestyle, Diet and Daily Energy Levels

Health and lifestyle factors are also contributing to ongoing tiredness. Respondents cited poor or irregular eating habits, lack of physical activity and underlying health issues as key drivers of low energy. Common pick-me-ups may also be backfiring, with caffeine intake and drinking alcohol the night before linked to reduced energy levels the following day.
Eating balanced meals, staying hydrated, limiting caffeine after early afternoon and avoiding alcohol close to bedtime can all support better sleep quality. Iron, where appropriate, contributes to the reduction of tiredness and fatigue, while B vitamins support energy release from food.
Family Life, Environment and Daily Energy Levels
One in ten parents said childcare responsibilities are leaving them worn out, while environmental issues such as noise, temperature and uncomfortable mattresses are preventing restorative sleep. Commuting and travel fatigue are adding to the burden for those managing long or early journeys.
While some factors are unavoidable, improving sleep environments where possible and ensuring you have time to unwind before bed can make a difference.
Ultimately, the findings paint a clear picture of a nation running on empty and far too comfortable with exhaustion. When sleep is neglected, everything else suffers – from focus to resilience along with mood and our ability to properly relax.
Better sleep doesn’t require a complete lifestyle overhaul. Small, consistent changes, supported by trusted nutritional products, can help break the cycle of burnout and give both body and mind the chance to properly recharge.